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  <url>
    <loc>https://www.dearbornstrategies.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-14</lastmod>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.dearbornstrategies.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2021-03-30</lastmod>
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  <url>
    <loc>https://www.dearbornstrategies.com/our-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/8b2819de-4ce4-4f35-a157-e3dbda83c532/Magazine-USLetter-A4-Mockup-Template+copy.png</image:loc>
      <image:title>Our Work - CivicMakers</image:title>
      <image:caption>Over 5 years, CivicMakers had grown from a meetup among civic-minded technologists to a full-fledged consulting team focused on designing human-centered solutions in partnership with local governments. We helped them embrace their community roots and revamp their brand strategy and identity to showcase their unique approach to civic innovation. Brand, Website</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1618614953638-PMD2GQ7W9HWG2RQ2BZ2V/AnalyticsLab-book-square-our-work-page.png</image:loc>
      <image:title>Our Work - Analytics Lab</image:title>
      <image:caption>Conservation Science Partners, a leading nonprofit providing quantitative research and planning services for conservation-oriented projects, was launching a new initiative to leverage machine learning and AI for science. We developed the brand architecture, brand strategy, and messaging and created a unique visual identity for the new Analytics Lab. Brand, Website Content &amp; Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/690e1c17-00f3-425e-9771-03d9c9aa9b6b/CAST-web-mockup+copy.png</image:loc>
      <image:title>Our Work - CAST</image:title>
      <image:caption>Over a decade, the Community Arts Stabilization Trust had developed new financial and real estate models that enabled artists and arts organizations to stay anchored in the Bay Area. These models were being replicated in cities around the world. CAST needed a bold, arts-driven brand that conveyed its deep expertise, captured why arts are essential to vibrant communities, and authentically reflected its commitment to community engagement. Brand, Website, Communications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617138550385-PXBR883ICU6UIEKCGPJA/COMPASS-book-tiles-mockup-square.png</image:loc>
      <image:title>Our Work - COMPASS</image:title>
      <image:caption>After 20 years as a leader in science communication training, COMPASS was at a strategic inflection point. We helped them build a brand strategy, identity, and website that would translate their new direction and reenergize their community toward climate and biodiversity solutions. Brand, Website, Communications</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617147680796-1SS3XCM7Y6R7XW6FOZTS/Hero-website-Tides-ourWork.png</image:loc>
      <image:title>Our Work - Tides Advocacy</image:title>
      <image:caption>We helped this advocacy infrastructure organization step forward and own its identity with a new name, new identity, and a brand strategy built upon the organization’s long history as a co-conspirator with advocates and funders at the leading edge of social change. Brand, Web, Comms, Collateral</image:caption>
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  <url>
    <loc>https://www.dearbornstrategies.com/our-work/tides-advocacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-29</lastmod>
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      <image:title>Our Work - Tides Advocacy</image:title>
      <image:caption>A new brand strategy built on Tides Advocacy’s commitment to the leading edge, brought to life through energizing web copy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617123639143-YC9R9J82R673ORR8338F/Business-Cards-Mockup.png</image:loc>
      <image:title>Our Work - Tides Advocacy - After leading the brand overhaul at Tides, Rachel helped their 501(c)(4) affiliate go through a similar process of research, reflection, and reexamination. This led to a renaming and revitalization of the Tides Advocacy brand, rooted in a commitment to find and fuel leading edge advocacy strategies and communities at the front line.</image:title>
      <image:caption>Pages from Tides Advocacy’s new brand book reflect the new brand strategy developed by Rachel Dearborn. Brand identity design completed by Good Stuff Partners.</image:caption>
    </image:image>
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      <image:title>Our Work - Tides Advocacy</image:title>
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      <image:title>Our Work - Tides Advocacy</image:title>
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      <image:title>Our Work - Tides Advocacy</image:title>
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      <image:title>Our Work - Tides Advocacy - CAST</image:title>
      <image:caption>Over a decade, the Community Arts Stabilization Trust had developed new financial and real estate models that enabled artists and arts organizations to stay anchored in the Bay Area. These models were being replicated in cities around the world. CAST needed a bold, arts-driven brand that conveyed its deep expertise, captured why arts are essential to vibrant communities, and authentically reflected its commitment to community engagement. Brand, Website, Communications</image:caption>
    </image:image>
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  <url>
    <loc>https://www.dearbornstrategies.com/our-work/compass</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617138587412-J5UVNWWUTJBXPO13MIYL/COMPASS-macbook-pro-mockup.png</image:loc>
      <image:title>Our Work - COMPASS</image:title>
      <image:caption>COMPASS’s new brand strategy centers on the feeling scientists get when they step into their own purpose and feel empowered to create change.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617138667207-I08VBMQRICTZDJFAI0MY/COMPASS-iphone-mockup-square.png</image:loc>
      <image:title>Our Work - COMPASS - Dearborn Strategies helped translate the strategic shift into a compelling new brand strategy. We modernized the brand identity and visual system and infused it with the core components of COMPASS’snew brand strategy that centered on stepping into purpose. We then translated that to a complete website overhaul that has since led to an increase in visibility and revenue for this inspirational nonprofit.</image:title>
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      <image:title>Our Work - COMPASS</image:title>
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      <image:title>Our Work - COMPASS</image:title>
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      <image:title>Our Work - COMPASS</image:title>
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    <image:image>
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      <image:title>Our Work - COMPASS - Analytics Lab</image:title>
      <image:caption>Conservation Science Partners, a leading nonprofit providing quantitative research and planning services for conservation-oriented projects, was launching a new initiative to leverage machine learning and AI for science. We developed the brand architecture, brand strategy, and messaging and created a unique visual identity for the new Analytics Lab. Brand, Website Content &amp; Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dearbornstrategies.com/our-work/analytics-lab-at-conservation-science-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617139210748-H6BTKFX9IICDRLD8LQDZ/AnalyticsLab-book-mockup.png</image:loc>
      <image:title>Our Work - Analytics Lab</image:title>
      <image:caption>The Analytics Lab style guide includes key attributes, brand positioning, and new identity guidelines.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617139909437-S2PXZEJ1ZDJGJDXFV3RJ/AnalyticsLab-pages-mockup.png</image:loc>
      <image:title>Our Work - Analytics Lab - The new brand identity for the Analytics Lab weaves together their commitment to science with integrity and their cutting edge and punk DNA.</image:title>
      <image:caption>Pages from the Analytics Lab brand book</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1618594572891-HRS3A8TUK6BFCFW6515I/analytics-lab-desktop-2.png</image:loc>
      <image:title>Our Work - Analytics Lab</image:title>
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      <image:title>Our Work - Analytics Lab</image:title>
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      <image:title>Our Work - Analytics Lab</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/690e1c17-00f3-425e-9771-03d9c9aa9b6b/CAST-web-mockup+copy.png</image:loc>
      <image:title>Our Work - Analytics Lab - CAST</image:title>
      <image:caption>Over a decade, the Community Arts Stabilization Trust had developed new financial and real estate models that enabled artists and arts organizations to stay anchored in the Bay Area. These models were being replicated in cities around the world. CAST needed a bold, arts-driven brand that conveyed its deep expertise, captured why arts are essential to vibrant communities, and authentically reflected its commitment to community engagement. Brand, Website, Communications</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dearbornstrategies.com/our-work/civicmakers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-27</lastmod>
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      <image:title>Our Work - CivicMakers</image:title>
      <image:caption>CivicMakers’ new brand strategy was anchored in their identity as a team of big-hearted, pragmatic optimists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/71acf14f-ebe9-4c76-864a-f1e2cfa1c650/CM_APPROACH_Free-Person-Using-Tablet-Mockup-Design-2.png</image:loc>
      <image:title>Our Work - CivicMakers - Dearborn Strategies helped translate CivicMakers’ story into a comprehensive brand strategy that would help set them apart in an increasingly competitive field.</image:title>
    </image:image>
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      <image:title>Our Work - CivicMakers</image:title>
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      <image:title>Our Work - CivicMakers</image:title>
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      <image:title>Our Work - CivicMakers</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617138550385-PXBR883ICU6UIEKCGPJA/COMPASS-book-tiles-mockup-square.png</image:loc>
      <image:title>Our Work - CivicMakers - COMPASS</image:title>
      <image:caption>After 20 years as a leader in science communication training, COMPASS was at a strategic inflection point. We helped them build a brand strategy, identity, and website that would translate their new direction and reenergize their community toward climate and biodiversity solutions. Brand, Website, Communications</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dearbornstrategies.com/our-work/cast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/6b5ebc52-1eb6-42f3-937e-13bca0e2cd47/CAST-web-mockup.png</image:loc>
      <image:title>Our Work - CAST</image:title>
      <image:caption>CAST’s new brand identity and website bring their work to life in full color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/01f45c1d-56f0-4746-9d59-903d861d74de/CAST-brand-book-tile.png</image:loc>
      <image:title>Our Work - CAST - Dearborn Strategies worked with CAST to completely overhaul their brand. We worked closely with staff and partners to tell a new story that felt authentic, inviting, and energizing.</image:title>
    </image:image>
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      <image:title>Our Work - CAST</image:title>
    </image:image>
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      <image:title>Our Work - CAST</image:title>
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      <image:title>Our Work - CAST</image:title>
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    <image:image>
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      <image:title>Our Work - CAST - CivicMakers</image:title>
      <image:caption>Over 5 years, CivicMakers had grown from a meetup among civic-minded technologists to a full-fledged consulting team focused on designing human-centered solutions in partnership with local governments. We helped them embrace their community roots and revamp their brand strategy and identity to showcase their unique approach to civic innovation. Brand, Website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dearbornstrategies.com/our-work/multiple-case-studies-with-images</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-28</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617138550385-PXBR883ICU6UIEKCGPJA/COMPASS-book-tiles-mockup-square.png</image:loc>
      <image:title>Our Work - (Draft) Multiple Case Studies w/ Images - COMPASS</image:title>
      <image:caption>After 20 years as a leader in science communication training, COMPASS was at a strategic inflection point. We helped them build a brand strategy, identity, and website that would translate their new direction and reenergize their community toward climate and biodiversity solutions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dearbornstrategies.com/our-work/writing-and-communications-support</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/4bcda0b3-db51-47df-a571-198c0687aeb8/trent-erwin-UgA3Xvi3SkA-unsplash.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1617138550385-PXBR883ICU6UIEKCGPJA/COMPASS-book-tiles-mockup-square.png</image:loc>
      <image:title>Our Work - (Draft) Writing and Communications Support - COMPASS</image:title>
      <image:caption>After 20 years as a leader in science communication training, COMPASS was at a strategic inflection point. We helped them build a brand strategy, identity, and website that would translate their new direction and reenergize their community toward climate and biodiversity solutions. Brand, Website, Communications</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dearbornstrategies.com/our-work/lgbtq-healthcare-directory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/d07c6df0-b3f9-48e8-90a2-fc222ba4e911/Home-header_LGBTQ-Healthcare-Directory-09-29-2024_10_45_AM.png</image:loc>
      <image:title>Our Work - (Draft) LGBTQ Healthcare Directory</image:title>
      <image:caption>TBD Caption text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/55df46fd-3f97-4785-968a-915963428788/LGBTQ-provider_using-laptop_desktop_mockup.png</image:loc>
      <image:title>Our Work - (Draft) LGBTQ Healthcare Directory - After leading the brand overhaul at Tides, Rachel helped their 501(c)(4) affiliate go through a similar process of research, reflection, and reexamination. This led to a renaming and revitalization of the Tides Advocacy brand, rooted in a commitment to find and fuel leading edge advocacy strategies and communities at the front line.</image:title>
      <image:caption>Pages from Tides Advocacy’s new brand book reflect the new brand strategy developed by Rachel Dearborn. Brand identity design completed by Good Stuff Partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1cd04c2d-6b20-46c6-954f-9da7640ca0f7/Middle-mobile-mockup.png</image:loc>
      <image:title>Our Work - (Draft) LGBTQ Healthcare Directory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/1560f658-dff1-46ba-ab11-739642005336/mobile-left-mockup.png</image:loc>
      <image:title>Our Work - (Draft) LGBTQ Healthcare Directory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/6a244c79-1c48-468d-89ff-11a6d777899c/mobile-right-mockup.png</image:loc>
      <image:title>Our Work - (Draft) LGBTQ Healthcare Directory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/ddd929f0-eeee-4531-8674-78623a228948/Anthem-award.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6019dc43efc11658d8808341/690e1c17-00f3-425e-9771-03d9c9aa9b6b/CAST-web-mockup+copy.png</image:loc>
      <image:title>Our Work - (Draft) LGBTQ Healthcare Directory - CAST</image:title>
      <image:caption>Over a decade, the Community Arts Stabilization Trust had developed new financial and real estate models that enabled artists and arts organizations to stay anchored in the Bay Area. These models were being replicated in cities around the world. CAST needed a bold, arts-driven brand that conveyed its deep expertise, captured why arts are essential to vibrant communities, and authentically reflected its commitment to community engagement. Brand, Website, Communications</image:caption>
    </image:image>
  </url>
</urlset>

